Some background on SEO!
Most
companies now achieve at least 40% of their turnover through the internet,
many a lot more. We were recently told of a case where a client hadn't even
developed a site at all because he'd been told it wasn't certain he would
get his "search-engine" ranking high enough to be worthwhile!
What a looser!
How do search engines find you? Most websites have things in them called
"meta-tags", which are keywords that search engines read or "spider"
through to rank you. To check your meta-tags:
i. Open your website
ii. Click on "view" at the top
iii. Click "source".
iv. Scroll to the very top of the page
vi. Look down the left hand edge coming down until you see META "NAME",
"DESCRIPTION" and "KEYWORDS". (You can change them if
you have an appropriate programme such as Dreamweaver plus an ftp access programme).
If they're not there its highly likely you will never come up on the ranking
system. Get a copy of your website in-house if you haven't already, and
get these changed so they work! Test your site's submission friendly status
by visiting Meta-tags.
This is free and is ammunition to bash your techie with if yours is wrong.
This link might help too, as it checks the ranking friendliness of your site for free, but also a free submission facility.
What do meta-tags do?
These are the words used to sort you by the search engines. While an established website often also includes the content too, these are the primary movers and shakers. If you use the most commonly used words you can increase your response level even higher. Check out what would be best for you here Wordtracker. You should consider using the acclaimed software http://www.webposition.com/ which offers free trial software for you to use.
Regularly (monthly) submit to improve search engine ranking! You then need to submit your website regularly to each search engine (Google, MSN, Yahoo etc) to keep it fresh and on top. A free multiple submission engine can be found at Add me or Submit Express or Whatuseek. Of course after you have tried if for yourself and still not improved much the idea is that you leave it to us to do for you. Give us a call now, were cheaper than all the competition!
Case Study No.3: http://www.newtonscountry.com
No.1 in Yahoo 2 months after launch
